This week marks only the second time in the history of Time Magazine that the signature red border on the front cover has been changed, this time to Green. With Earth Day just around the corner, Time has dedicated this weeks issue covering topics on all that is Green.
Would it have made sense for Time Magazine to go digital this week rather than a print edition to promote Earth Day awareness? Now I understand that Time has a long tradition of publication but what better statement to make about the environment than to stop production for a week! Think about the resources that would be saved based on Time's weekly circulation.
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I believe all publications should take initiative with their audience and spread the green message… Kudos to Time…
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